The eco-friendly action campaign

Because rallying users together is key to the success of the energy and ecological transition, the Université de Lyon is launching a campaign to raise awareness about eco-responsible actions. With 160,000 users, the Lyon Saint-Étienne site could have a significant impact on reducing the site's energy costs if provided with support for environmentally-friendly action. Within a building, one support action combined with one communication action has the potential to reduce energy consumption by 10%.

Throughout April 2018, for Sustainable Development Student Week, the Université de Lyon is leading an awareness campaign for eco-friendly action. This campaign is the result of collaborative work between representatives of the energy and ecological transition, the institutions' communication departments and the Université de Lyon's project team.

Twelve institutions of the Université de Lyon are currently rolling out this first communication campaign on the themes of energy and water.

The eco-friendly action campaign, jointly developed with the institutions, aims to involve the site's users – students, researchers, research professors and staff – and to raise their awareness of the importance of "small actions". It aims to familiarize its various target audiences with the environmental issues and change their behavior in several areas.

Tony the mascot, a specialist in eco-friendly action, has come to lend his advice. The energy and ecological transition requires a joint effort, and Tony's mission is to rally all the site's users around eco-friendly actions. He uses real-life situations to explain how to remain vigilant on a daily basis and adopt good practice.

The eco-friendly action campaign is being led as part of the site's Energy and Ecological Transition (TEE) strategy developed by the member institutions of the Université de Lyon.

The themes chosen for the first campaign are energy and water. The campaign highlights three eco-friendly actions, which it demonstrates with real-life situations to inform users and encourage them to adopt good practice:

► Leaks and dual flushes

Fresh water accounts for just 3% of the planet's water resources (mostly in the form of ice). It is a shared resource that should be managed collectively. Several simple actions could help preserve this resource:

1. Informing staff about leaking taps, toilets or sprinkler systems could help to reduce the Université de Lyon site's water consumption by 10%, which is the average annual consumption of 1,500 people.
    
2. Making sure you use the right flush with dual flushes (which usually use either three or six liters) could help to save 50% of the site's water usage.

To take this further:
You can take the following eco-friendly actions at home to preserve clean water resources:

• Take showers rather than baths;
• Limit the time taken to shower (5 minutes should be enough);
• Install water-saving aerators onto taps.

► Switching off lights

Lighting in tertiary buildings (lecture rooms, offices, shops, etc.) accounts for 5% of France's electricity consumption. Source: ADEME.

The institutions of the Université de Lyon are gradually investing in new lighting that uses LED or energy-saving light bulbs, as well as energy-saving systems, such as presence and luminosity detectors, and the programming of automatic cut outs.

Despite technical advances, lights in numerous lecture rooms and offices are still being left on over night... Here, too, users can play a huge role by remembering to turn off the lights when leaving rooms, offices and lecture rooms.

The site's strategy, co-designed with the member institutions and Crous de Lyon for the Lyon Saint-Étienne university site, proposes a vision, framework for action and a site trajectory with regard to its energy and ecological transition and environmental citizenship. This trajectory sets out the strategy's objectives and identifies ways of mobilizing users.
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