Digital change, collaborative economy and disruptive innovation: reinventing your business model

Are you a business leader? Would you like to understand, anticipate
and meet the challenges related to the radical changes happening
in technology, the economy and society?

Would you like to understand the platformization and digitization
of the economy, to anticipate any disruption to your business model and understand
open innovation and the development of an increasingly collaborative
consumption and economy?

MEDEF Auvergne-Rhône-Alpes, OPCALIA and the Université de Lyon offer a fast-track training course that will train and challenge you, along with other business leaders, on the opportunities, threats and prospects related to the new rules of this economy.
It aims to provide you with good knowledge of the economic mechanisms that underpin these structural changes (zero marginal cost, the impacts of cross networks on two-sided markets, reduced transaction costs, disintermediation/reintermediation, the integration of prosumers, the mobilization of the masses, the development of big data, etc.), as well as the social, societal and environmental aspirations that fuel them.

• "Troubleshoot": reflect on your business model
  On the basis of a study on the current changes in business models, you will try to anticipate the possible future changes in your company and in your industry
• "Look": improve your understanding of a complex process and its various technological, sociological, psychological and cognitive dimensions
• "Develop": re-examine the new, collaborative practices used in your organization and develop your business model

Questioning the many issues of uberization and the collaborative economy: what challenges (and what risks) do conventional businesses face?

Troubleshooting and developing your business model.

Understanding changes in light of the platform economy: digital processes and digital's impact on changes at work and for users.

Understanding changes in light of the collaborative economy: levers for social innovation, open innovation and collaborative organizational forms.

Boosting business model innovation and achieving strategic agility in a changing environment.

Boosting organizational and managerial innovation: developing new organizational forms and collaborative methods (this session will take place in a fab lab or living lab).

Research lecturers and experts from the various institutions of the Université de Lyon specializing in business models, open innovation, business strategy, the digital economy and the collaborative economy.
Expert guests, entrepreneurs
Teaching method
The course will alternate between theoretical and methodological insight from specialist researchers and practice-sharing workshops. There will also be personalized support, visits from expert guests and a mapping of the expertise in the field. It is possible to extend the training course through individual coaching (or coaching for companies) from experts within the teaching team.